Branson offers globalwarming prize

{ February 9, 2007 @ 11:54 am } · { United Nations global warming report, al gore on global warming, alternative energy, celebrity interest in global warming, climate change, finance of global warming, global warming awareness advocates, globalwarming advocacy, greenhouse gasses, science of global warming }
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In an act of support for the globalwarming awareness movement in 2007, British tycoon Richard Branson — owner of the Virgin Group — is offering a $25 million prize to any scientist who can devise a way to scrub greenhouse gasses from the atmosphere.

This is Branson’s response to the UN report on Globalwarming released in February 2007.

Branson teamed up with globalwarming superhero Al Gore to make his announcement. Branson has also committed $3 billion of his personal fortune to the globalwarming fight, including all profits from his global travel companies. His new Virgin Fuels business is investing more than $400M in alternative energy technology in the next 3 years.

Notable figures like Mr. Branson show great commitment to the globalwarming battle by committing their personal fortunes and notoriety to the globalwarming awareness cause. It is to be hoped that his incentive helps encourage scientists to pursue globalwarming reduction, as such a reward helps prevent other science from seeming more profitable.

More: British tycoon offers $25 million prize to fight global warming (Star Tribune).

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